The Viral Blush Wars: Rare Beauty vs. Everybody The Viral Blush Wars: Rare Beauty vs. Everybody The Viral Blush Wars: Rare Beauty vs. Everybody

The Viral Blush Wars: Rare Beauty vs. Everybody

June 23, 2025
by
Dupe Fix Staff
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Because we deserve cheeks that hit—even on a budget

Let’s be real—Rare Beauty’s Soft Pinch is that girl. The pigment? Loud. The finish? Flawless. The vibe? Elevated. But listen… sometimes the budget says, “Not today.” And that’s where the dupes come in—ready to give what needs to be gave without the $23 price tag.

TikTok has been in its liquid blush era for months now, and the girls have found some serious competition for Miss Selena. Not knockoffs—options. Because cheeks deserve luxury and flexibility.

We did the research so you don’t have to. Here’s what’s heating up the group chats, the For You Pages, and probably your cart by the end of this post.

Why We’re All in Our Liquid Blush Era

Blush used to be an afterthought. Now? It’s the whole point. That clean girl glow? That sunburnt flushed look? That soft glam that hits in a selfie without a filter? Yeah—that’s blush working overtime.

And lately, liquid and cream formulas are running the show. They melt into the skin, don’t mess with your base, and give a glow that powder could never. But just because Rare Beauty set the

Rare Beauty Soft Pinch Blush 

The Vibe
One dot and you’re done. Matte or radiant, depending on your mood.

The Catch:
 The formula is fire, but she’s not cheap. Your blush drawer could get pricey real fast.

The Verdict
A forever staple—but sis, options exist.

 The Dupes That Came to Play

1. Sheglam Color Bloom Liquid Blush
Sheglam is not playing in 2025. This formula blends and builds, and has shades that hit for deep and medium skin. The packaging is even cute. And at that price? It’s giving bougie on a budget.

Shade match moment:
Sheglam Devoted → Rare Beauty Joy
Sheglam Hush Hush → Rare’s Bliss

2. Flower Beauty Blush Bomb
She’s giving “Cloud Paint but grown.” The gel-cream texture is chef’s kiss, the blend is seamless.

Shade match moment
Flower Beauty Pinched → Rare Beauty Bliss
Flower Beauty Melon → Rare Beauty Joy

3. e.l.f. Camo Liquid Blush
Same blendability and control, and it actually wears all day.

Shade match moment
e.l.f. Suave Mauve → Rare Beauty Encourage
e.l.f Coral Crush → Rare Beauty Joy

4. Makeup Revolution Blush Bomb
The pigment is rich, the blend is smooth, and the finish? Chef’s kiss. You may have already seen her on your FYP. The TikTok girlies have been clocking this underrated dupe.Shade match moment: Makeup Revolution Glam Orange → Rare Beauty Joy Makeup Revolution Dolly Rose → Rare Beauty Happy

Shade match moment:
Makeup Revolution Glam Orange → Rare Beauty Joy
Makeup Revolution Dolly Rose → Rare Beauty Happy
Filter Category
4.5
(3317)
Blush
Sheglam Color Bloom Liquid Blush
$6.99
buy
4.5
(3317)
Blush
Flower Beauty Blush Bomb
$6.90
buy
4.7
(3317)
Blush
e.l.f. Camo Liquid Blush
$7.00
buy
4.4
(3317)
Blush
Makeup Revolution Blush Bomb
$9.00
buy

So What’s the Move?

Whether you’re blush-curious and blush-devoted, here’s the cheat sheet: Sheglam is your “I want Rare, but I also want takeout tonight” choice. Flower Beauty is for the soft glam babes who love a glowy cheek. e.l.f. is for the perfectionists who want control without sacrificing color.

TL;DR Soft Pinch is iconic. But don’t let price tags keep you from elevating your blush roster. Whether you’re going for soft flush or full beat, there’s a formula that’ll give your cheeks what they need.

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MOONLIT SKIN TREND SET

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(3317)
This is some text inside of a div block.
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buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
“BEFORE, GLOW WAS ABOUT GOLDEN AND WARM TONES — NOW, EVERYTHING'S GOING VERY COOL.”
—ALEXANDRA FRENCH, MAKEUP ARTIST

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4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy

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