THE VIRAL HITS
The streets are talking—and by streets, we mean TikTok, IG, and every beauty YouTuber with a ring light. These are the dupes blowing up your feed right now. If you’re not on these yet, let’s fix that.
1. Primer: Milk Hydro Grip has the girls in a chokehold. But e.l.f. Power Grip? Same tacky grip, same all-day hold, half the price. It’s doing everything for less.
2. Lip Oil: Dior Lip Glow Oil is cute or whatever, but e.l.f. Glow Reviver? That shine, that hydration, that price tag? She ate.
3. Liquid Blush: Rare Beauty Soft Pinch? Iconic. But Sheglam Color Bloom is $6 and blends like you paid triple. TikTok certified. We approved it first.
4. Eyeshadow Palette: Urban Decay Naked Reloaded walked so L.A. Girl Pro Neutrals could run. Warm, buttery, blendable—and you can still afford brunch.
5. Mascara: Benefit Roller Lash gives. But Essence Lash Princess? She gives and saves. Big lash energy for under five bucks. You already know.