Luxury is Cute, But Dupes are Having a Moment — Meet Your New Makeup Plug

Luxury is Cute, But Dupes are Having a Moment — Meet Your New Makeup Plug

June 9, 2025
by
Dupe Fix Staff
shop the trend

Let’s be real—makeup is expensive AF. The beauty industry has us out here thinking we need to drop rent money on a highlighter just to glow. But guess what? You don’t have to.

You know what’s really elite? Finding the same formula for a fraction of the price. That’s where DUPE FIX comes in—doing the homework, testing the dupes, and giving you the real tea on what’s worth your coins.

Because why pay $50 for a foundation when a $12 one gives what it needs to give?

But…we do know not all dupes are created equal, and we don’t play about quality. A dupe isn’t just “cheap” makeup—it’s the same look, same performance, just a different price tag.

Here’s What We Look for Before We Cosign a Dupe

  • Formula Twins – If it doesn’t blend, wear, and last like the original, we don’t want it.
  • Pigment That Pops – If the color doesn’t come through, it’s a no from us.
  • Long-Wear Approval – The only thing that should be disappearing is your ex, not your makeup.
  • Texture & Finish Match – Matte should be matte, dewy should be dewy, and if it’s a gloss, it better shine like money.

YOUR DUPE FIX STARTER PACK

1. Lip Gloss: Fenty Beauty’s Gloss Bomb is THAT girl. Maybelline Lifter Gloss gives the juicy look minus the baddie tax.

2. Blush: Dior’s Rosy Glow stays booked and busy. Juvia’s Place Blushed Duo gives the same pigment and is always in stock.

3. Foundation: Chanel Les Beiges Healthy Glow is peak Rich Aunty, but CoverGirl Simply Ageless Essence Foundation? Same natural, skin-like finish with money left over for Sunday brunch.

4. Primer: Hourglass Vanish? Silky, bougie, smooth. e.l.f. Poreless? Same flawless base and all-day wear for $ not $$$.

5. Concealer: Catrice True Skin? Same coverage as Lancôme Teint Idole—without leaving your bank account shook.

6. Mascara: Too Faced Better Than Sex? Loud, bold, extra—just like you. L’Oréal Lash Paradise - will keep you in your main character energy - and tax bracket.

7. Setting Spray: Urban Decay’s All Nighter is iconic, but Milani Make It Last will hold it down for less.
8. Lip Balm: Save that 20 dollars boo. e.l.f Sheer Slick Lipstick in Black Cherry is the perfect dupe for Clinique’s Black Honey

Filter Category
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$10.99
buy
4.8
(3317)
Blush
Juvia’s Place Blushed Duo
$18.00
buy
4.1
(3317)
Foundation
CoverGirl Simply Ageless Essence Foundation
$21.49
buy
4.6
(3317)
Primer
e.l.f. Poreless Primer
$10.00
buy
4.7
(3317)
Concealer
Catrice True Skin Concealer
$10.00
buy
4.1
(3317)
Mascara
L’Oréal Lash Paradise
$12.99
buy
4.4
(3317)
Setting Spray
Milani Make It Last Setting Spray
$10.99
buy
(3317)
Lip Balm
e.l.f. Sheer Slick Lipstick in Black Cherry
buy

THE VIRAL HITS

The streets are talking—and by streets, we mean TikTok, IG, and every beauty YouTuber with a ring light. These are the dupes blowing up your feed right now. If you’re not on these yet, let’s fix that.

1. Primer: Milk Hydro Grip has the girls in a chokehold. But e.l.f. Power Grip? Same tacky grip, same all-day hold, half the price. It’s doing everything for less.

2. Lip Oil: Dior Lip Glow Oil is cute or whatever, but e.l.f. Glow Reviver? That shine, that hydration, that price tag? She ate.

3. Liquid Blush: Rare Beauty Soft Pinch? Iconic. But Sheglam Color Bloom is $6 and blends like you paid triple. TikTok certified. We approved it first.

4. Eyeshadow Palette: Urban Decay Naked Reloaded walked so L.A. Girl Pro Neutrals could run. Warm, buttery, blendable—and you can still afford brunch.

5. Mascara: Benefit Roller Lash gives. But Essence Lash Princess? She gives and saves. Big lash energy for under five bucks. You already know.

Filter Category
4.6
(3317)
Primer
e.l.f. Power Grip
$10.00
buy
4.7
(3317)
Lip Oil
e.l.f. Glow Reviver
$8.00
buy
4.5
(3317)
Liquid Blush
Sheglam Color Bloom
$8.00
buy
4.8
(3317)
Eyeshadow Palette
L.A. Girl Pro Neutrals
$13.00
buy
4.2
(3317)
Mascara
Essence Lash Princess
$4.99
buy

Follow Us for the Baddest Dupes

If you’ve ever looked at your Sephora receipt and thought, “There has to be a cheaper way to get this look,” you’re in the right place.

DUPE FIX is for the girls who get it. We’re here to help you build a fire makeup bag without breaking the bank.

💌 Sign up for our weekly Dupe List drops. We find them, test them, and give you the real tea so you never waste a dime.

Luxury is cute, but saving money while still serving LOOKS? That’s the real flex.

MOONLIT SKIN TREND SET

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(3317)
This is some text inside of a div block.
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This is some text inside of a div block.
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
“BEFORE, GLOW WAS ABOUT GOLDEN AND WARM TONES — NOW, EVERYTHING'S GOING VERY COOL.”
—ALEXANDRA FRENCH, MAKEUP ARTIST

shop

4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy
4.6
(3317)
Lip Gloss
Maybelline Lifter Gloss
$55.00
buy

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