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Because laminated brows without the $26 price tag? Yes, please.
Let’s talk hold. Not “looks good for five minutes” hold. Not “curls back up by lunch” hold. We mean the kind that keeps your brows up, in place, and unbothered—whether you’re at work, in the heat, or three hours deep into girls’ night.
For a while, the girls were loyal to the usual suspects—Benefit, Anastasia, Refy. But you don’t always need to drop big brand coins for a solid brow. TikTok and Reddit have spoken, and the dupes are duping. And in some cases? They’re outperforming the OGs.
What Makes a Brow Gel Go Viral
Brow trends change, but the need for real hold doesn’t. Right now it’s all about the brushed-up, feathered, laminated look—and that takes more than a tinted pomade. You need grip, texture, and zero flake behavior.Clear formulas are leading the charge because they work on bare brows or on top of pencil and pen. The challenge? Finding one that delivers high-end performance without the drama (or the price).
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